About the project
Primrox is an online shop for uPVC window and door hardware and building products, with a very large catalogue that needed to stay easy to browse and easy to find on Google.
What I built
- A Shopify store with collections, product search and thousands of product variants.
- A full catalogue optimisation across around 1,500 products, covering SEO titles, descriptions, product types, tags, image alt text and Google Shopping fields. This was done in bulk with automated CSV imports.
- Store-wide offers such as free shipping thresholds and automatic quantity discounts.
- A blog to support product guides and search visibility.